Black Friday shoppers at it again, defying the laws of Marketing… People fighting for something that’s not free? Remember after you give the guy next to you a right jab for a under performing laptop computer, it might be a little awkward to stand next to him the check-out line…. Just saying!
As the first official days of holiday shopping begin my email box is constantly occupied my messages from retailers begging me for my hard earned money. Don’t get me wrong SquareBall Marketing is in the business of helping certain retailers market to certain consumers, however we focus on the small business owner and have no problem exposing the mega powers of such retailers who participate in event like Black Friday.
Below you will find three perfectly legal, almost logical, and very common tactics of the a-fore-mentioned retailers:
1. “This is our biggest sale of the year”
Sure it is, until you say the same thing next week. Have you ever noticed that once you leave a store who was having the biggest sale of the year you still spent a boat load of money. This is because retailers are not and have never been in the business of saving consumers money. Unlike a saving account, in order to ” save” at a store you must spend. So you are spending to save? Yeah makes no sence right? Lesson 1 dont break yourself for a sale. Okay if you were going to purchase that item anyway, but never overextend your hard earned money based on the promises of a retailer.
2. “Save and extra (x) %when you open a line of credit”
You want me to do what? Let me put this into perspective. You want me to open a charge account at a specific store where I normally only shop at a couple times of year, exposing my credit worthiness and financial sanity just to save an extra couple bucks on some shoes and a few ties, in which my savings will probably be blown at the food court on one of those sugary pretzels? I’m not sure its worth the negative effects this could potentially have on your credit report. Best advice, look for coupons ands promotion codes online. Remember cash and carry with no strings attached is the best way to shop.
3. “With mail-in rebate”
These words might be the biggest bubble buster of all those exciting glossy ads we see this time of year. For some who have mastered the skill of mail-in rebates this is not a problem. But for the generation who does not even know where to buy a stamp or thinks mail only comes to a smartphone inbox, you’re in for a treat this year. First of all these deals often seem so good because they really are! Trust and believe, the retailers knows this too. The only way mail-in rebates work is if you mail them. Retailers advertise these deals because they bank on us (consumers) not sending them in. Its one of the only ways to advertise something at a discounted price, sell it for regular price and not get in trouble. Only 3-5% of rebates are ever claimed and paid out. Please be in that number, better yet, don’t fall for it to begin with!
Stay tuned for more tactics to avoid!
Life is more than just the pursuit of happiness. It is about the pursuit of fulfillment, meaning and growth. We all want to live a life where we believe and know that we have tapped into our true and full potential. Our greatest joys come when we are able to express ourselves through our work, our children, our contributions, our passions, and our creations.
We are always on the search for business guides of any kind. We ran across this social media checklist on Pinterest and thought you may want to take it into consideration. We all know how important social media is to a small business. This broad reaching, low cost, direct impact marketing solution can help you grow your business exponentially. Whether your a tweeter, facebooker, linked iner, blogger, or all of the above, this guide will take you to the next level. As always, SquareBall is here to help with all your marketing needs. Drop us a line. thanks!
What makes a good storyteller?
There is always a person at the party everyone flocks to be around, the cubical at the office people like to stop by for a break in their day, the voice standing out in a crowd of laughter. Good storytellers are always in high demand. But what makes a person a good storyteller? Is it their social wit and charm?
Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.
It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.
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Thanks for reading!
- SquareBall Marketing Team
If you like watching some of the world’s biggest brands being downright dumb, goofy, bad and silly on Twitter, have we got an account for you to follow. It’s called “Your Tweets Are Bad,” and you can find it at @urtweetsrbad. It exists for one reason and one reason only: to...
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Often times, especially as entrepreneurs, we deem ourselves as natural-born leaders. We have developed the business idea on our own. The creation and direction of the business is done on one person’s shoulders. Heck, we have become successful and never asked for a pat on the back. SO… how come more people are not exactly sold on following us to the promise land?
We, more often than not, our leadership has never been tested or evaluated by the most important follower. YOUSELF! Check out these 8 great tips to see where you are on the long journey of being a great leader.
Once again, we’ve come across a great read for Start-ups. Remember, a great idea does not automatically mean you are a great business person. I know this may sound harsh, but read these 12 common mistakes and count how many you have already fallen victim too!!
In the world of marketing, new ideas are truly a dime a dozen. We all have good ideas, bad ideas, innovative ideas, and (my personal favorite) “better than the last idea” ideas. The question is what happens after the idea is formed. Who does it go to? How will I tell them? Will they buy in and how long will it take to convince them? Most businesses are riddled with these questions on an everyday basis.
We found a great article to help answer some of those questions and give you some direction. A great idea that stays stagnate is just an awesome dream, but a great idea that is put to work is what helps businesses succeed.