Let me explain…
Wow, 2012 will be here in a little over a week. If your like most small business owners you are starting to get ready for tax time as well as trying to figure out how to stir up some business during the winter months. This is very smart, however we need to start thinking big picture. Most small business owners plan thier marketing efforts months at a time. We here at SqaureBall encourage a more aggressive approach.
When you plan your promtions just weeks or months before they are ment to place, you limit yourself. Your ideas dont have to take root, or to develop antagonistic thoughts. Based off of our expirence we know large retailers plan thier marketing efforts years in advance. Do you think Pepsi filmed thier Super Bowl Comercial yet, (yes), or Coke knows what they want the Polar bears will be doing on tv next Christmas? Of course they do.
The other problem
Trust us, we work with small business owners across the country. Most are ran by a very passionate, and overworked individual. We also know that these same businesses would rather not wait until the last minute to put together marketing material or plan a large promotional event, but they just dont have the time. These are the limits. When you formulate a plan a year in adavnce it gives you time to make adjustments, add, and subtract elements to accomadate market conditions. With out this time you risk a irrelevent campagin.
My Grandma once told me, “hope for the best and plan for the worst”. What she ment by this was to hold “preparation” to a higher priority. This gives you the oppurtunity to work dilgently with out worrying about time contraints a while crafting the all important contingency plan.
The other solution
Take the guess work out of it and schedule a foundational marketing appointment with
Long story short…
Know what your doing a year in advance. Review your plans monthly and make adjustments for market conditions. Make a project timeline and stick to the script. Most importantly hold preparation to a higher priority and ” hope for the best and plan for the worst”.