Knowing the heart beat of small business owners is the whole point of our exisitense. We strive to develop a complete understanding of how they view thier business and how they expect to be sucsessful. One point of conversation we always find baffling is the issue of growth. Most small business owners will swear up and down that they want to grow and make lots and lots of money. However we’ve found many owners turn very cautious after they have an established business, which actually stunts thier growth. This is completly understandable when you think about it, however it is contray to the nature of an entreprenuer. One of the key attributes of an entreprenuer is being a risk taker. If you think very hard, taking a big risk is probably one of the reasons they have a business in the first place. It could have been a finacial risk or maybe taking the risk of leaving a more stable job to work thier business full time. If we look at this more closey we discover that it might be human nature. We all can relate to working very hard for something, getting it, and then being cautious because we are afraid to loose it. The difference between good and great is risk taking. If you want to take your small business to the next level, its time to start taking some risk again. Isnt that how you got where you are now?