OK. 2013 is in full swing and the new year’s resolutions have been set. The goals are high and most of them sound similar to this:
- Increase profit margins
- Establish community presence
- Add digital component to current business model
These are none other than goals. Goals are set each year, quarter, monthly, you get the point. However, how are you efficiently completing these goals? How are your employees viewing their worth within the companies goals. Will effort being put forward be noticeable/appreciated by your consumers?
These are all questions that need to be answered while developing you goals. How is this possible you ask….. Task list! Task list are vital keys to organizational success. Too many times have our clients said to us, “We have set goals, but we can’t reach them or measure where we lost focus.” How are goals set with no standards? As in life, one can not find the man/woman of the dreams if they continue to go from relationship to relationship without evaluating what is needed to succeed in the next.
Many business owners only record wins, losses, and “what is everyone else doing?” In business there is never a complete lost. You can always learn or reuse techniques. The key is to pay attention to the details and revise the plan of how to reach the goal successfully.
Each goal should have three action steps. Just like a story you goal should have a beginning, middle, and an end. Also, determine how your goal can be measured. (Please track the goal in increments. Do not wait until judgement time and decide that it did not work. Often, the goal was reachable, but the owner is not executing properly.)