In the world of marketing, new ideas are truly a dime a dozen. We all have good ideas, bad ideas, innovative ideas, and (my personal favorite) “better than the last idea” ideas. The question is what happens after the idea is formed. Who does it go to? How will I tell them? Will they buy in and how long will it take to convince them? Most businesses are riddled with these questions on an everyday basis.
We found a great article to help answer some of those questions and give you some direction. A great idea that stays stagnate is just an awesome dream, but a great idea that is put to work is what helps businesses succeed.