Many marketers lack the sales skills that will make them a universal asset to most companies that they come in contact with. The ability to master both (marketing and sales) can create amazing results. Largely because marketers do not just sale, they have the natural ability to tell/sell stories.
This article is great to help develop the art of storytelling.
There is always a person at the party everyone flocks to be around, the cubical at the office people like to stop by for a break in their day, the voice standing out in a crowd of laughter. Good storytellers are always in high demand. But what makes a person a good storyteller? Is it their social wit and charm? Could it be an exotic life traveling the world, storing up a wealth of wild experiences? Or is it just the ability to engage, to enrapture an audience? Certainly having wit and charm will help, as well as a ready store of crazy tales, but it is the ability for an individual to strike the right chords in an audience that makes them a good storyteller. To be a good storyteller, you have to engage.
After all, that is what sales is all about. Every…
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