The Sales Storyteller Inaugural Post

Many marketers lack the sales skills that will make them a universal asset to most companies that they come in contact with. The ability to master both (marketing and sales) can create amazing results. Largely because marketers do not just sale, they have the natural ability to tell/sell stories.

This article is great to help develop the art of storytelling.

The Sales Storyteller

What makes a good storyteller?The Sales Storyteller

There is always a person at the party everyone flocks to be around, the cubical at the office people like to stop by for a break in their day, the voice standing out in a crowd of laughter.  Good storytellers are always in high demand.  But what makes a person a good storyteller?  Is it their social wit and charm?  Could it be an exotic life traveling the world, storing up a wealth of wild experiences?  Or is it just the ability to engage, to enrapture an audience?  Certainly having wit and charm will help, as well as a ready store of crazy tales, but it is the ability for an individual to strike the right chords in an audience that makes them a good storyteller.  To be a good storyteller, you have to engage.

After all, that is what sales is all about.  Every…

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How reading can boost your business and career

Must-read books to be successful in business

Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.

It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.

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– SquareBall Marketing Team