For some unknown Clever reason (wink, wink), one of the first ideas sessions the SquareBall Team has with a new client is how they can expand themselves outside of their four walls and truly “take their show on the road”. This simple concept has brought our society grocery delivery services, foods trucks, and online market places.
Many small to mid-size business owners, most notably retail organizations, are afraid to expand their operations outside the confines of the brick and mortar. Whether it’s a fear of “loosing control”, or diving into the unknown, we see this as a challenge more and more.
Below are 5 reasons to “Take that Show on the Road”
1. Hyper Local– When you attend things like vendor fairs and community yard sales with your products and brand, you reach people on a personal level and connect with them in the community they call home. This makes your product more relatable and helps cut the noise of all other main stream advertising.
2.Small Store has Big presence– Community festivals, carnivals, citywide events etc. are a great opportunity to expose consumers to your brand and products by the masses with very little effort and huge ROI. Being present at and event with big name title sponsors instantly elevates your brands creditability and puts you in front of thousands of potential customers.
3. Online= Global Brand Access– What small business owners don’t realize about hosting an online marketplace is the fact that you are giving millions of potential customers 24/7 access to your brand. Some of the largest small business retailers are located in some of the smallest cities in the country, how does this work? Online= Global Brand Access
4.Remote Customer loyalty is sky high– There is a trend, people who live hundreds or thousands of miles away from your location will be very loyal to your brand. Example: I once visited an outdoor market in the great state of Michigan (i live on the east coast), I had the pleasure of sampling the best chocolate chip cookies I’ve ever tasted in my life (crunchy on the edges and chewy in the center, that’s how I like them). As a result, I order these cookies in bulk online at least three times a year and will go out of my way to visit the bakery in Michigan. Bottom line, consumers in your back yard are more likely to get bored with your product. Exposure and access is everything!
5. Money– What all business owners want more of!
The good news is, SquareBall Marketing is here to help. Let us help you get out of your comfort zone, and introduce you to the world, we’ll even hold you hand!!
Click here http://goo.gl/EeWkGt and reach out to us directly.
Thanks for reading!
The SquareBall Team