What Is Generation Z, And What Does It Want?

“And you thought you had just figured out millennials. It’s time to start wringing your hands about the new generation that’s about to enter the workforce. What do they even want?”

“Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them “screen addicts” with the attention span of a gnat. And the pressure: They only have the weight of saving the world and fixing our past mistakes on their small shoulders.”

“1: It’s not an attention problem, It’s an 8-second filter.” “Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time. Getting past these filters, and winning Gen Z’s attention, will mean providing them with engaging and immediately beneficial experiences.”

“2: They’re not screen addicts, They’re full-time brand managers.”
“On a personal level, Gen Z seek immediate validation and acceptance through social media, since that’s where all their peers are and where many of the important conversations happen.”
“On a professional level, Gen Z are hyperaware of the negative stereotypes that have plagued millennials.”
“The majority of the people in our study also said that their ability to communicate clearly in person, specifically with older adults, was the number one skill that would ensure their future success.”

“3: They’re not all entrepreneurs—They’re practical pragmatists.”
“Whereas millennials were criticized for their lack of focus, Gen Z are determined to plan ahead. Gen Z have been strongly shaped by their individualistic, self-reliant Gen X parents and they’re committed to avoiding the mistakes their meandering millennial predecessors made.”

http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want?utm_source=mailchimp&utm_medium=email&utm_campaign=coexist-weekly&position=2&partner=newsletter&campaign_date=05072015
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4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

8 Things Remarkably Successful People Do And Why [Infographic]

Jeff Moore, of Everyday Power blog, always shares these thought challenging nuggets!

Everyday Power Blog

We all want to be successful. Some of us, even highly successful. To many it can be elusive, but thankfully success leaves clues. I saw this powerful infographic here, and fell in love with it.
On our path to great success, we will face many internal obstacles.
Such as:
How do I stay motivated?
How do I destroy my doubts?
How do I connect with people better?
What is my purpose in all of this?
Check out this infographic and see if it helps you come up with any of the answers!

Image

At Everyday Power we focus on purpose and mission driven success. How will your success leave a legacy? How will your success dramatically improve your life and the lives of many others? How will your success make a long-standing impact on the lives of other people, some whom you may never meet? How will your success inspire…

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How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

We have all had some bad days…

We have all had some good days… However with those also come the opposite. We found this great article to help you turn the bad days into good ones! It’s not to late. Check it out, let us know what you think.

9 ways to turn a frustrating day into a good one!

The perfect advertising sandwich – WASSSUP!

Years ago, many of us started our conversations, walked into plenty of bars, or answered the phone with the iconic phrase …… WASSSUP? This single phrase from a Budweiser commercial was a global craze!

The way the commercial was scripted was the perfect advertising sandwich.

Step 1: Mention the Brand (visual or verbal)
Step 2: Grab attention of the audience
Step 3: Mention the Brand (visual or verbal)

Many advertisers push to grab the attention of the audience first. However that takes the risk of having the brand lost in the messaging. Many businesses, especially small businesses, can not afford to take branding risk with prices rising in most advertising avenues .

Always remember the only important advertising is advertising that is effective.

How reading can boost your business and career

Must-read books to be successful in business

Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.

It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.

Click on the photo and continue to browse our blog for the top business reading material recently published.

Thanks for reading!
– SquareBall Marketing Team

Become a leader with 8 easy steps

Become a leader with 8 easy steps

Often times, especially as entrepreneurs, we deem ourselves as natural-born leaders. We have developed the business idea on our own. The creation and direction of the business is done on one person’s shoulders. Heck, we have become successful and never asked for a pat on the back. SO… how come more people are not exactly sold on following us to the promise land?

We, more often than not, our leadership has never been tested or evaluated by the most important follower. YOUSELF! Check out these 8 great tips to see where you are on the long journey of being a great leader.

http://onforb.es/H7nspu

Enjoy!

Avoid these common first year start-up mistakes…

12 common mistakes start-ups make in their first year

Once again, we’ve come across a great read for Start-ups. Remember, a great idea does not automatically mean you are a great business person. I know this may sound harsh, but read these 12 common mistakes and count how many you have already fallen victim too!!

100% ROI: Taking Customer Service to the Next Level

Last month we wrote a blog on “Customer Service”. This is one of the most important aspects of business and should not be taken lightly. The funny thing about customer service is that you can spend very little money and get a huge return. Most of the things you can do to improve customer service are free! In this world of social media and information moving at the speed of light, we need to recognize that little efforts can go a long way. I recently found this article on inc.com which should give you some pretty nifty ideas on how to take customer service to the next level…without spending any money!!!!! Check it out

http://www.inc.com/rene-shimada-siegel/9-free-ways-dazzle-customers.html