What Is Generation Z, And What Does It Want?

“And you thought you had just figured out millennials. It’s time to start wringing your hands about the new generation that’s about to enter the workforce. What do they even want?”

“Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them “screen addicts” with the attention span of a gnat. And the pressure: They only have the weight of saving the world and fixing our past mistakes on their small shoulders.”

“1: It’s not an attention problem, It’s an 8-second filter.” “Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time. Getting past these filters, and winning Gen Z’s attention, will mean providing them with engaging and immediately beneficial experiences.”

“2: They’re not screen addicts, They’re full-time brand managers.”
“On a personal level, Gen Z seek immediate validation and acceptance through social media, since that’s where all their peers are and where many of the important conversations happen.”
“On a professional level, Gen Z are hyperaware of the negative stereotypes that have plagued millennials.”
“The majority of the people in our study also said that their ability to communicate clearly in person, specifically with older adults, was the number one skill that would ensure their future success.”

“3: They’re not all entrepreneurs—They’re practical pragmatists.”
“Whereas millennials were criticized for their lack of focus, Gen Z are determined to plan ahead. Gen Z have been strongly shaped by their individualistic, self-reliant Gen X parents and they’re committed to avoiding the mistakes their meandering millennial predecessors made.”

http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want?utm_source=mailchimp&utm_medium=email&utm_campaign=coexist-weekly&position=2&partner=newsletter&campaign_date=05072015
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5 Reasons to “Take That Show on the Road!”

For some unknown Clever reason (wink, wink), one of the first ideas sessions the SquareBall Team has with a new client is how they can expand themselves outside of their four walls and truly “take their show on the road”. This simple concept has brought our society grocery delivery services, foods trucks, and online market places.

Many small to mid-size business owners, most notably retail organizations, are afraid to expand their operations outside the confines of the brick and mortar. Whether it’s a fear of “loosing control”, or diving into the unknown, we see this as a challenge more and more.

Below are 5 reasons to “Take that Show on the Road”

1. Hyper Local– When you attend things like vendor fairs and community yard sales with your products and brand, you reach people on a personal level and connect with them in the community they call home. This makes your product more relatable and helps cut the noise of all other main stream advertising.

2.Small Store has Big presence– Community festivals, carnivals, citywide events etc. are a great opportunity to expose consumers to your brand and products by the masses with very little effort and huge ROI. Being present at and event with big name title sponsors instantly elevates your brands creditability and puts you in front of thousands of potential customers.

3. Online= Global Brand Access– What small business owners don’t realize about hosting an online marketplace is the fact that you are giving millions of potential customers 24/7 access to your brand. Some of the largest small business retailers are located in some of the smallest cities in the country, how does this work? Online= Global Brand Access

4.Remote Customer loyalty is sky high– There is a trend, people who live hundreds or thousands of miles away from your location will be very loyal to your brand. Example: I once visited an outdoor market in the great state of Michigan (i live on the east coast), I had the pleasure of sampling the best chocolate chip cookies I’ve ever tasted in my life (crunchy on the edges and chewy in the center, that’s how I like them). As a result, I order these cookies in bulk online at least three times a year and will go out of my way to visit the bakery in Michigan. Bottom line, consumers in your back yard are more likely to get bored with your product. Exposure and access is everything!

5. Money– What all business owners want more of!

The good news is, SquareBall Marketing is here to help. Let us help you get out of your comfort zone, and introduce you to the world, we’ll even hold you hand!!

Click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall Team

Tacoma Freedom Fair Vendor Booths

Tacoma Freedom Fair Vendor Booths

Is your advertising meaningful? Dicks Sporting Goods leads the way

Many businesses have spent developed budgets, hired creative directors, and surveyed test groups just to provide the best advertising. Is it diverse? Check. Good product placement? Check. Did we avoid regulatory defects? Check. So, what is missing? THE EMOTION. THE CONNECTION. THE REALITY.

In the article below we learn how Dick’s Sporting Goods has spent that last two-three years building an emotional relationship with the potential consumer through their TV advertisements (NOVICE NOTE: The campaign as a whole is marketing the TV commercial alone is just advertising). Meanwhile they are building a community outreach program for those who feel connected enough to donate.

The reality is, in today’s world is not enough to just promote the logo of your business, have a buy here buy now ad, and get the sale. Consumers are more business savvy and quciker to reject those who are not authentic. They hold businesses responsible on a deeper level and want a humanized element to the business approach. How well can you pull on the heart strings? It doesn’t have to be a tear jerker everytime, but showing the consumer that you understand who they are and what type of lives they lead.

If you want to see examples of how it is done right see the Dick’s Sporting Good commercials here: http://goo.gl/eWND6H

If you need help organizing your campaign click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall

4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

Who knew your Tooth Brush could Teach you about Marketing!!!!

Came across this article on the Biz Journal… We can learn a lot from trying to market the simplest products. Apply these principles to your own business and see what you come up with!!! Don’t forget SquareBall Marketing is here to unlock the potential of your simple or complex product, or IDEA!! Info@squareballmarketing.com

3 Marketing Lessons you can Learn from your ToothBrush

Unlocking Sales Greatness…6 Traits of a SuperStar

What’s does it take to be a sales superstar? We all understand, if you own a small business most of the time you are wearing multiple hats and juggling a few different titles. One such will undoubtedly be “sales rep”. The traits needed for success are well outlined in the below article. Keep in mind these points will also prove to be useful in other aspects of your business.

The SquareBall team is well aware of what it takes to be successful in sales and marketing. We have proven results with all different types of businesses. If your business needs a SquareBall Energy Shoot. Email us pronto at info@squareballmarketing.com

6 Must Have Characteristics of Super Star Sales People

How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

The perfect advertising sandwich – WASSSUP!

Years ago, many of us started our conversations, walked into plenty of bars, or answered the phone with the iconic phrase …… WASSSUP? This single phrase from a Budweiser commercial was a global craze!

The way the commercial was scripted was the perfect advertising sandwich.

Step 1: Mention the Brand (visual or verbal)
Step 2: Grab attention of the audience
Step 3: Mention the Brand (visual or verbal)

Many advertisers push to grab the attention of the audience first. However that takes the risk of having the brand lost in the messaging. Many businesses, especially small businesses, can not afford to take branding risk with prices rising in most advertising avenues .

Always remember the only important advertising is advertising that is effective.

Black Friday Rewind…. FUMBLE!!!!!!

Black Friday shoppers at it again, defying the laws of Marketing… People fighting for something that’s not free? Remember after you give the guy next to you a right jab for a under performing laptop computer, it might be a little awkward to stand next to him the check-out line…. Just saying!

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Consumer Victim 101: 3 tactics to avoid ( Great Post from 2011, thought our new supporters would enjoy)!

As the first official days of  holiday shopping begin my email box is constantly occupied my messages from retailers begging me for my hard earned money. Don’t get me wrong SquareBall Marketing is in the business of helping certain retailers market to certain consumers, however we focus on the small business owner and have no problem exposing the mega powers of such retailers who participate in event like Black Friday.

Below you will find three perfectly legal, almost logical, and very common tactics of the a-fore-mentioned retailers:

1. “This is our biggest sale of the year”

Sure it is, until you say the same thing next week. Have you ever noticed that once you leave a store who was having the biggest sale of the year you still spent a boat load of money. This is because retailers are not and have never been in the business of saving consumers money. Unlike a saving account, in order to ” save” at a store you must spend. So you are spending to save? Yeah makes no sence right? Lesson 1 dont break yourself for a sale. Okay if you were going to purchase that item anyway, but never overextend your hard earned money based on the promises of a retailer.

2. “Save and extra (x) %when you open a line of credit”

You want me to do what? Let me put this into perspective. You want me to open a charge account at a specific store where I normally only shop at a couple times of year, exposing my credit worthiness and financial sanity just to save an extra couple bucks on some shoes and a few ties, in which my savings will probably be blown at the food court on one of those sugary pretzels? I’m not sure its worth the negative effects this could potentially have on your credit report. Best advice, look for coupons ands promotion codes online. Remember cash and carry with no strings attached is the best way to shop.

3. “With mail-in rebate”

These words might be the biggest bubble buster of all those exciting glossy ads we  see this time of year. For some who have mastered the skill of  mail-in rebates this is not a problem. But for the generation who does not even know where to buy a stamp or thinks mail only comes to a smartphone inbox, you’re in for a treat this year. First of all these deals often seem so good because they really are! Trust and believe, the retailers knows this too. The only way mail-in rebates work is if you mail them. Retailers advertise these deals because they bank on us (consumers) not sending them in. Its one of the only ways to advertise something at a discounted price, sell it for regular price and not get in trouble. Only 3-5% of rebates are ever claimed and paid out. Please be in that number, better yet, don’t fall for it to begin with!

Stay tuned for more tactics to avoid!