Is your advertising meaningful? Dicks Sporting Goods leads the way

Many businesses have spent developed budgets, hired creative directors, and surveyed test groups just to provide the best advertising. Is it diverse? Check. Good product placement? Check. Did we avoid regulatory defects? Check. So, what is missing? THE EMOTION. THE CONNECTION. THE REALITY.

In the article below we learn how Dick’s Sporting Goods has spent that last two-three years building an emotional relationship with the potential consumer through their TV advertisements (NOVICE NOTE: The campaign as a whole is marketing the TV commercial alone is just advertising). Meanwhile they are building a community outreach program for those who feel connected enough to donate.

The reality is, in today’s world is not enough to just promote the logo of your business, have a buy here buy now ad, and get the sale. Consumers are more business savvy and quciker to reject those who are not authentic. They hold businesses responsible on a deeper level and want a humanized element to the business approach. How well can you pull on the heart strings? It doesn’t have to be a tear jerker everytime, but showing the consumer that you understand who they are and what type of lives they lead.

If you want to see examples of how it is done right see the Dick’s Sporting Good commercials here: http://goo.gl/eWND6H

If you need help organizing your campaign click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall

4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

The perfect advertising sandwich – WASSSUP!

Years ago, many of us started our conversations, walked into plenty of bars, or answered the phone with the iconic phrase …… WASSSUP? This single phrase from a Budweiser commercial was a global craze!

The way the commercial was scripted was the perfect advertising sandwich.

Step 1: Mention the Brand (visual or verbal)
Step 2: Grab attention of the audience
Step 3: Mention the Brand (visual or verbal)

Many advertisers push to grab the attention of the audience first. However that takes the risk of having the brand lost in the messaging. Many businesses, especially small businesses, can not afford to take branding risk with prices rising in most advertising avenues .

Always remember the only important advertising is advertising that is effective.

How reading can boost your business and career

Must-read books to be successful in business

Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.

It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.

Click on the photo and continue to browse our blog for the top business reading material recently published.

Thanks for reading!
– SquareBall Marketing Team