Unlocking Sales Greatness…6 Traits of a SuperStar

What’s does it take to be a sales superstar? We all understand, if you own a small business most of the time you are wearing multiple hats and juggling a few different titles. One such will undoubtedly be “sales rep”. The traits needed for success are well outlined in the below article. Keep in mind these points will also prove to be useful in other aspects of your business.

The SquareBall team is well aware of what it takes to be successful in sales and marketing. We have proven results with all different types of businesses. If your business needs a SquareBall Energy Shoot. Email us pronto at info@squareballmarketing.com

6 Must Have Characteristics of Super Star Sales People

How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

We have all had some bad days…

We have all had some good days… However with those also come the opposite. We found this great article to help you turn the bad days into good ones! It’s not to late. Check it out, let us know what you think.

9 ways to turn a frustrating day into a good one!

The perfect advertising sandwich – WASSSUP!

Years ago, many of us started our conversations, walked into plenty of bars, or answered the phone with the iconic phrase …… WASSSUP? This single phrase from a Budweiser commercial was a global craze!

The way the commercial was scripted was the perfect advertising sandwich.

Step 1: Mention the Brand (visual or verbal)
Step 2: Grab attention of the audience
Step 3: Mention the Brand (visual or verbal)

Many advertisers push to grab the attention of the audience first. However that takes the risk of having the brand lost in the messaging. Many businesses, especially small businesses, can not afford to take branding risk with prices rising in most advertising avenues .

Always remember the only important advertising is advertising that is effective.

Black Friday Rewind…. FUMBLE!!!!!!

Black Friday shoppers at it again, defying the laws of Marketing… People fighting for something that’s not free? Remember after you give the guy next to you a right jab for a under performing laptop computer, it might be a little awkward to stand next to him the check-out line…. Just saying!

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Consumer Victim 101: 3 tactics to avoid ( Great Post from 2011, thought our new supporters would enjoy)!

As the first official days of  holiday shopping begin my email box is constantly occupied my messages from retailers begging me for my hard earned money. Don’t get me wrong SquareBall Marketing is in the business of helping certain retailers market to certain consumers, however we focus on the small business owner and have no problem exposing the mega powers of such retailers who participate in event like Black Friday.

Below you will find three perfectly legal, almost logical, and very common tactics of the a-fore-mentioned retailers:

1. “This is our biggest sale of the year”

Sure it is, until you say the same thing next week. Have you ever noticed that once you leave a store who was having the biggest sale of the year you still spent a boat load of money. This is because retailers are not and have never been in the business of saving consumers money. Unlike a saving account, in order to ” save” at a store you must spend. So you are spending to save? Yeah makes no sence right? Lesson 1 dont break yourself for a sale. Okay if you were going to purchase that item anyway, but never overextend your hard earned money based on the promises of a retailer.

2. “Save and extra (x) %when you open a line of credit”

You want me to do what? Let me put this into perspective. You want me to open a charge account at a specific store where I normally only shop at a couple times of year, exposing my credit worthiness and financial sanity just to save an extra couple bucks on some shoes and a few ties, in which my savings will probably be blown at the food court on one of those sugary pretzels? I’m not sure its worth the negative effects this could potentially have on your credit report. Best advice, look for coupons ands promotion codes online. Remember cash and carry with no strings attached is the best way to shop.

3. “With mail-in rebate”

These words might be the biggest bubble buster of all those exciting glossy ads we  see this time of year. For some who have mastered the skill of  mail-in rebates this is not a problem. But for the generation who does not even know where to buy a stamp or thinks mail only comes to a smartphone inbox, you’re in for a treat this year. First of all these deals often seem so good because they really are! Trust and believe, the retailers knows this too. The only way mail-in rebates work is if you mail them. Retailers advertise these deals because they bank on us (consumers) not sending them in. Its one of the only ways to advertise something at a discounted price, sell it for regular price and not get in trouble. Only 3-5% of rebates are ever claimed and paid out. Please be in that number, better yet, don’t fall for it to begin with!

Stay tuned for more tactics to avoid!

32 Inspirational Quotes To Create Change!

Thank you Every Day power for creating this very motivational list of quotes.

Everyday Power Blog

32 Daily Motivational Quotes For You!

Life is more than just the pursuit of happiness. It is about the pursuit of fulfillment, meaning and growth. We all want to live a life where we believe and know that we have tapped into our true and full potential. Our greatest joys come when we are able to express ourselves through our work, our children, our contributions, our passions,  and our creations. To reach this level of fulfillment, joy and pleasure – takes change. Change is the driving force to all progress and growth. Here are some daily motivational quotes to help fuel your journey to change and personal greatness!

**TIP:** Select 2 -3 daily motivational quotes that you can commit to reading every single day. Make that the only behavior you change and then see what else changes, naturally.

“What I like most about change is that it’s a synonym…

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The best Social Media Checklist I’ve ever seen!!!!

We are always on the search for business guides of any kind. We ran across this social media checklist on Pinterest and thought you may want to take it into consideration. We all know how important social media is to a small business. This broad reaching, low cost, direct impact marketing solution can help you grow your business exponentially. Whether your a tweeter, facebooker, linked iner, blogger, or all of the above, this guide will take you to the next level. As always, SquareBall is here to help with all your marketing needs. Drop us a line. thanks!

Social Media Check List

The Sales Storyteller Inaugural Post

Many marketers lack the sales skills that will make them a universal asset to most companies that they come in contact with. The ability to master both (marketing and sales) can create amazing results. Largely because marketers do not just sale, they have the natural ability to tell/sell stories.

This article is great to help develop the art of storytelling.

The Sales Storyteller

What makes a good storyteller?The Sales Storyteller

There is always a person at the party everyone flocks to be around, the cubical at the office people like to stop by for a break in their day, the voice standing out in a crowd of laughter.  Good storytellers are always in high demand.  But what makes a person a good storyteller?  Is it their social wit and charm?  Could it be an exotic life traveling the world, storing up a wealth of wild experiences?  Or is it just the ability to engage, to enrapture an audience?  Certainly having wit and charm will help, as well as a ready store of crazy tales, but it is the ability for an individual to strike the right chords in an audience that makes them a good storyteller.  To be a good storyteller, you have to engage.

After all, that is what sales is all about.  Every…

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How reading can boost your business and career

Must-read books to be successful in business

Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.

It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.

Click on the photo and continue to browse our blog for the top business reading material recently published.

Thanks for reading!
– SquareBall Marketing Team