5 Reasons to “Take That Show on the Road!”

For some unknown Clever reason (wink, wink), one of the first ideas sessions the SquareBall Team has with a new client is how they can expand themselves outside of their four walls and truly “take their show on the road”. This simple concept has brought our society grocery delivery services, foods trucks, and online market places.

Many small to mid-size business owners, most notably retail organizations, are afraid to expand their operations outside the confines of the brick and mortar. Whether it’s a fear of “loosing control”, or diving into the unknown, we see this as a challenge more and more.

Below are 5 reasons to “Take that Show on the Road”

1. Hyper Local– When you attend things like vendor fairs and community yard sales with your products and brand, you reach people on a personal level and connect with them in the community they call home. This makes your product more relatable and helps cut the noise of all other main stream advertising.

2.Small Store has Big presence– Community festivals, carnivals, citywide events etc. are a great opportunity to expose consumers to your brand and products by the masses with very little effort and huge ROI. Being present at and event with big name title sponsors instantly elevates your brands creditability and puts you in front of thousands of potential customers.

3. Online= Global Brand Access– What small business owners don’t realize about hosting an online marketplace is the fact that you are giving millions of potential customers 24/7 access to your brand. Some of the largest small business retailers are located in some of the smallest cities in the country, how does this work? Online= Global Brand Access

4.Remote Customer loyalty is sky high– There is a trend, people who live hundreds or thousands of miles away from your location will be very loyal to your brand. Example: I once visited an outdoor market in the great state of Michigan (i live on the east coast), I had the pleasure of sampling the best chocolate chip cookies I’ve ever tasted in my life (crunchy on the edges and chewy in the center, that’s how I like them). As a result, I order these cookies in bulk online at least three times a year and will go out of my way to visit the bakery in Michigan. Bottom line, consumers in your back yard are more likely to get bored with your product. Exposure and access is everything!

5. Money– What all business owners want more of!

The good news is, SquareBall Marketing is here to help. Let us help you get out of your comfort zone, and introduce you to the world, we’ll even hold you hand!!

Click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall Team

Tacoma Freedom Fair Vendor Booths

Tacoma Freedom Fair Vendor Booths

I Can Be Your HERO Baby!

Super SquareBall 2

 

Not only did Enrique Iglesias create a beautiful ballad that drove many ladies crazy. He also assisted us developing a jingle for championing a department of business.

One of the most common reasons why business begin to spiral is the lack of organization and champion (HERO) of each department. Too many times have we walked into a business where the accountant does the marketing, and the owner is creating budgets, and the manager is working the register. There is nothing wrong with having employees diverse in skills and taking on extra responsibilities. HOWEVER, there has to be a hero established. Someone who is designated to set the rules and save the day in case of emergencies. This hero should be the person most experienced, properly educated, and prepared to rule over the department.

Also, for those owners out there, having select heros allows you to be the all important commissioner. Ruling over your domain and allowing your representative to save the day. More importantly, save your time for the important decisions.

4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

How reading can boost your business and career

Must-read books to be successful in business

Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.

It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.

Click on the photo and continue to browse our blog for the top business reading material recently published.

Thanks for reading!
– SquareBall Marketing Team

Become a leader with 8 easy steps

Become a leader with 8 easy steps

Often times, especially as entrepreneurs, we deem ourselves as natural-born leaders. We have developed the business idea on our own. The creation and direction of the business is done on one person’s shoulders. Heck, we have become successful and never asked for a pat on the back. SO… how come more people are not exactly sold on following us to the promise land?

We, more often than not, our leadership has never been tested or evaluated by the most important follower. YOUSELF! Check out these 8 great tips to see where you are on the long journey of being a great leader.

http://onforb.es/H7nspu

Enjoy!

Avoid these common first year start-up mistakes…

12 common mistakes start-ups make in their first year

Once again, we’ve come across a great read for Start-ups. Remember, a great idea does not automatically mean you are a great business person. I know this may sound harsh, but read these 12 common mistakes and count how many you have already fallen victim too!!

How to sell your idea in under 3 minutes

How to sell your idea in under 3 minutes

In the world of marketing, new ideas are truly a dime a dozen. We all have good ideas, bad ideas, innovative ideas, and (my personal favorite) “better than the last idea” ideas. The question is what happens after the idea is formed. Who does it go to? How will I tell them? Will they buy in and how long will it take to convince them? Most businesses are riddled with these questions on an everyday basis.

We found a great article to help answer some of those questions and give you some direction. A great idea that stays stagnate is just an awesome dream, but a great idea that is put to work is what helps businesses succeed.

Don’t let social media kill your business

Don’t let social media kill your business

Have you heard the phrase… Look before you leap? Ofcourse you have! Well before you are need deep in Facebook likes and Twitter followers take a look at how social media can be a fail if not executed correctly. 

Enjoy!

– The SquareBall Team