The holidays are officially here. As a business owner, please do not forget to show appreciation to the ones who make you business flurish……YOUR EMPLOYEES. Here is an article of great employee gifts.
For some unknown Clever reason (wink, wink), one of the first ideas sessions the SquareBall Team has with a new client is how they can expand themselves outside of their four walls and truly “take their show on the road”. This simple concept has brought our society grocery delivery services, foods trucks, and online market places.
Many small to mid-size business owners, most notably retail organizations, are afraid to expand their operations outside the confines of the brick and mortar. Whether it’s a fear of “loosing control”, or diving into the unknown, we see this as a challenge more and more.
Below are 5 reasons to “Take that Show on the Road”
1. Hyper Local– When you attend things like vendor fairs and community yard sales with your products and brand, you reach people on a personal level and connect with them in the community they call home. This makes your product more relatable and helps cut the noise of all other main stream advertising.
2.Small Store has Big presence– Community festivals, carnivals, citywide events etc. are a great opportunity to expose consumers to your brand and products by the masses with very little effort and huge ROI. Being present at and event with big name title sponsors instantly elevates your brands creditability and puts you in front of thousands of potential customers.
3. Online= Global Brand Access– What small business owners don’t realize about hosting an online marketplace is the fact that you are giving millions of potential customers 24/7 access to your brand. Some of the largest small business retailers are located in some of the smallest cities in the country, how does this work? Online= Global Brand Access
4.Remote Customer loyalty is sky high– There is a trend, people who live hundreds or thousands of miles away from your location will be very loyal to your brand. Example: I once visited an outdoor market in the great state of Michigan (i live on the east coast), I had the pleasure of sampling the best chocolate chip cookies I’ve ever tasted in my life (crunchy on the edges and chewy in the center, that’s how I like them). As a result, I order these cookies in bulk online at least three times a year and will go out of my way to visit the bakery in Michigan. Bottom line, consumers in your back yard are more likely to get bored with your product. Exposure and access is everything!
5. Money– What all business owners want more of!
The good news is, SquareBall Marketing is here to help. Let us help you get out of your comfort zone, and introduce you to the world, we’ll even hold you hand!!
Click here http://goo.gl/EeWkGt and reach out to us directly.
Thanks for reading!
The SquareBall Team
Many businesses have spent developed budgets, hired creative directors, and surveyed test groups just to provide the best advertising. Is it diverse? Check. Good product placement? Check. Did we avoid regulatory defects? Check. So, what is missing? THE EMOTION. THE CONNECTION. THE REALITY.
In the article below we learn how Dick’s Sporting Goods has spent that last two-three years building an emotional relationship with the potential consumer through their TV advertisements (NOVICE NOTE: The campaign as a whole is marketing the TV commercial alone is just advertising). Meanwhile they are building a community outreach program for those who feel connected enough to donate.
The reality is, in today’s world is not enough to just promote the logo of your business, have a buy here buy now ad, and get the sale. Consumers are more business savvy and quciker to reject those who are not authentic. They hold businesses responsible on a deeper level and want a humanized element to the business approach. How well can you pull on the heart strings? It doesn’t have to be a tear jerker everytime, but showing the consumer that you understand who they are and what type of lives they lead.
If you want to see examples of how it is done right see the Dick’s Sporting Good commercials here: http://goo.gl/eWND6H
If you need help organizing your campaign click here http://goo.gl/EeWkGt and reach out to us directly.
Thanks for reading!
Not only did Enrique Iglesias create a beautiful ballad that drove many ladies crazy. He also assisted us developing a jingle for championing a department of business.
One of the most common reasons why business begin to spiral is the lack of organization and champion (HERO) of each department. Too many times have we walked into a business where the accountant does the marketing, and the owner is creating budgets, and the manager is working the register. There is nothing wrong with having employees diverse in skills and taking on extra responsibilities. HOWEVER, there has to be a hero established. Someone who is designated to set the rules and save the day in case of emergencies. This hero should be the person most experienced, properly educated, and prepared to rule over the department.
Also, for those owners out there, having select heros allows you to be the all important commissioner. Ruling over your domain and allowing your representative to save the day. More importantly, save your time for the important decisions.
One of the most common questions we are asked is ” how did we come up with the name Squareball?”. Please take a moment to read this quick post on the thought process behind it.
Once upon a time all we did was help people who wanted to work for themselves
(potential small business owners), unlock skills and competencies they never knew they had. One such way we went about this was to analyze every aspect of their personal and professional lives. Most of us are extremely good or love to do things that on the surface don’t sound like profitable businesses ventures. Others are extremely good at something that has been turned into a profitable business venture by thousands of other people and present a huge barrier to enter that market.
At Squareball we look at these two aspects. One aspect is called the “Square” this is a skill or discipline you have that is worth money. The “Square” aspect may be your fulltime job, the degree you received in college, or any certifications or license you hold. The “Square” aspect has boundaries, regulations, guidelines, standards, instructions, etc. Basically, the “Square” aspect keeps you in a box.
The second aspect we look at is what we call the “Ball”. This aspect is the “feel good” portion or your life. It could be music, the arts, working out, reading, volunteering etc. Once again on the surface, it does not sound profitable. This could be the things you do that bring a sense of balance to your life. Looking at the two aspects, the “Square and the Ball”, we pair skills with each other, and brainstorm on how we can create a profitable business venture by leveraging two seemingly unrelated aspects of your life. Check out the example below…
One gentleman approached us and acquired about our services in terms of helping him create a profitable business model. He had no idea what he wanted to do, but knew he wanted to work for himself. We started the process by asking him some key questions in order to construct his “Square and ball” list. Eventually he revealed to us that he had a barbers licence. This was his “Square”. He also told us he really enjoyed music, not only listening but producing and playing instruments. This was his “Ball”. We brainstormed and presented him will a list of potential business models, one of which was to open a barbershop with an afterschool program to teach inner-city children how to play instruments and produce music.
As you can see, ” the Square and the Ball” have the potential to work well together. This ideal is the basis of our company. It forces you to unlock your life, and think about the possibilities. If you would like to start YOUR Squareball venture, please comment on this blog and we will reach out to you. Also, like us on Facebook!!!
Came across this article on the Biz Journal… We can learn a lot from trying to market the simplest products. Apply these principles to your own business and see what you come up with!!! Don’t forget SquareBall Marketing is here to unlock the potential of your simple or complex product, or IDEA!! Info@squareballmarketing.com
Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.
Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.
The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.
So how do you know if a consultant team can help you? Ask yourself these four questions.
1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?
2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?
3) Am I falling behind in using technology to help me find new business?
4) Are my issues primarily due to time and staff constraints and not financial constraints?
If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at firstname.lastname@example.org
We are always on the search for business guides of any kind. We ran across this social media checklist on Pinterest and thought you may want to take it into consideration. We all know how important social media is to a small business. This broad reaching, low cost, direct impact marketing solution can help you grow your business exponentially. Whether your a tweeter, facebooker, linked iner, blogger, or all of the above, this guide will take you to the next level. As always, SquareBall is here to help with all your marketing needs. Drop us a line. thanks!
Smart people learn from their mistakes. Geniuses learn from other peoples mistakes. The benefit of learning from others mistakes is the investment that you spend on yourself. Invest by learning others misfortunes you/your business grows by learning about your competition, researching the nuances of your market, and determining reasonable expectations.
It is extremely difficult to be better than those before you if you do not know what they have done or what the professionals suggest? One lesson we have learned in business (especially as consultants) is no customer/client/partner/boss HAS to listen to you. You must make your audience NEED to listen to you. Yes…NEED. You may be thinking, “They should WANT to listen”. Well it’s simple…many can thrive without the things they want, but no one can function without the things they NEED.
Click on the photo and continue to browse our blog for the top business reading material recently published.
Thanks for reading!
– SquareBall Marketing Team
Often times, especially as entrepreneurs, we deem ourselves as natural-born leaders. We have developed the business idea on our own. The creation and direction of the business is done on one person’s shoulders. Heck, we have become successful and never asked for a pat on the back. SO… how come more people are not exactly sold on following us to the promise land?
We, more often than not, our leadership has never been tested or evaluated by the most important follower. YOUSELF! Check out these 8 great tips to see where you are on the long journey of being a great leader.