5 Reasons to “Take That Show on the Road!”

For some unknown Clever reason (wink, wink), one of the first ideas sessions the SquareBall Team has with a new client is how they can expand themselves outside of their four walls and truly “take their show on the road”. This simple concept has brought our society grocery delivery services, foods trucks, and online market places.

Many small to mid-size business owners, most notably retail organizations, are afraid to expand their operations outside the confines of the brick and mortar. Whether it’s a fear of “loosing control”, or diving into the unknown, we see this as a challenge more and more.

Below are 5 reasons to “Take that Show on the Road”

1. Hyper Local– When you attend things like vendor fairs and community yard sales with your products and brand, you reach people on a personal level and connect with them in the community they call home. This makes your product more relatable and helps cut the noise of all other main stream advertising.

2.Small Store has Big presence– Community festivals, carnivals, citywide events etc. are a great opportunity to expose consumers to your brand and products by the masses with very little effort and huge ROI. Being present at and event with big name title sponsors instantly elevates your brands creditability and puts you in front of thousands of potential customers.

3. Online= Global Brand Access– What small business owners don’t realize about hosting an online marketplace is the fact that you are giving millions of potential customers 24/7 access to your brand. Some of the largest small business retailers are located in some of the smallest cities in the country, how does this work? Online= Global Brand Access

4.Remote Customer loyalty is sky high– There is a trend, people who live hundreds or thousands of miles away from your location will be very loyal to your brand. Example: I once visited an outdoor market in the great state of Michigan (i live on the east coast), I had the pleasure of sampling the best chocolate chip cookies I’ve ever tasted in my life (crunchy on the edges and chewy in the center, that’s how I like them). As a result, I order these cookies in bulk online at least three times a year and will go out of my way to visit the bakery in Michigan. Bottom line, consumers in your back yard are more likely to get bored with your product. Exposure and access is everything!

5. Money– What all business owners want more of!

The good news is, SquareBall Marketing is here to help. Let us help you get out of your comfort zone, and introduce you to the world, we’ll even hold you hand!!

Click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall Team

Tacoma Freedom Fair Vendor Booths

Tacoma Freedom Fair Vendor Booths

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I Can Be Your HERO Baby!

Super SquareBall 2

 

Not only did Enrique Iglesias create a beautiful ballad that drove many ladies crazy. He also assisted us developing a jingle for championing a department of business.

One of the most common reasons why business begin to spiral is the lack of organization and champion (HERO) of each department. Too many times have we walked into a business where the accountant does the marketing, and the owner is creating budgets, and the manager is working the register. There is nothing wrong with having employees diverse in skills and taking on extra responsibilities. HOWEVER, there has to be a hero established. Someone who is designated to set the rules and save the day in case of emergencies. This hero should be the person most experienced, properly educated, and prepared to rule over the department.

Also, for those owners out there, having select heros allows you to be the all important commissioner. Ruling over your domain and allowing your representative to save the day. More importantly, save your time for the important decisions.

4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

How can a marketing consultant help you? Ask yourself these 4 questions:

How can a marketing consultant help you?  Ask yourself these 4 questions:

Many entrepreneurs go through the same progressions. They start out with a small idea the becomes a life-commitment with hopes of living the dream. Throughout the development of this “little idea” there will be all kinds of roles that are taken on because there simply is no one else to handle it and who has time to teach someone how to do what you can learn. Right? …… WRONG.

Some are fortunate enough to run their business and master the art of selling, negotiating, advertising, marketing, accounting, and all the other intangible duties that come with running business.

The smart ones realize early that no one succeeds without help. The gain back their energy to focus on day to day business needs.

So how do you know if a consultant team can help you? Ask yourself these four questions.

1) Are there opportunities or openings in my market that I want to take advantage of but can’t find the right promotion/strategy to do so?

2) Do I feel like I am constantly juggling : creating effective messaging that keeps current customers yet attract new customers, developing new products/services to stay relevant, finding and building alliances and partnerships?

3) Am I falling behind in using technology to help me find new business?

4) Are my issues primarily due to time and staff constraints and not financial constraints?

If you said yes to any of the four, we should talk. Or you should at least spend more time reading our other post the help spark some ideas for your business. Take advantage of our time and email us at info@squareballmarketing.com

Do Employee Engagement Programs Work?

Here is a quick read for “Hump Day”. This article examines the false perception of the success of employee engagement programs. Not only can these programs be very expensive, they offer very little ROI. This is very compelling information, which should should make us ask some important questions as business owners. Let us know what you think!!

A Very Simple Reason Employee Engagement Programs Don’t Work

Tasklists can save your business

OK. 2013 is in full swing and the new year’s resolutions have been set. The goals are high and most of them sound similar to this:

  • Increase profit margins
  • Establish community presence
  • Add digital component to current business model
  • Etc.

These are none other than goals. Goals are set each year, quarter, monthly, you get the point. However, how are you efficiently  completing these goals?  How are your employees viewing their worth within the companies goals. Will effort being put forward be noticeable/appreciated by your consumers?

These are all questions that need to be answered while developing you goals. How is this possible you ask….. Task list! Task list are vital keys to organizational success. Too many times have our clients said to us, “We have set goals, but we can’t reach them or measure where we lost focus.” How are goals set with no standards? As in life, one can not find the man/woman of the dreams if they continue to go from relationship to relationship without evaluating what is needed to succeed in the next.

Many business owners only record wins, losses, and “what is everyone else doing?” In business there is never a complete lost. You can always learn or reuse techniques. The key is to pay attention to the details and revise the plan of how to reach the goal successfully.

Each goal should have three action steps. Just like a story you goal should have a beginning, middle, and an end. Also, determine how your goal can be measured. (Please track the goal in increments. Do not wait until judgement time and decide that it did not work. Often, the goal was reachable, but the owner is not executing properly.)

If all else fails…..contact SquareBall Marketing. We are experts on getting you back on track. tasklist