4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

Tasklists can save your business

OK. 2013 is in full swing and the new year’s resolutions have been set. The goals are high and most of them sound similar to this:

  • Increase profit margins
  • Establish community presence
  • Add digital component to current business model
  • Etc.

These are none other than goals. Goals are set each year, quarter, monthly, you get the point. However, how are you efficiently  completing these goals?  How are your employees viewing their worth within the companies goals. Will effort being put forward be noticeable/appreciated by your consumers?

These are all questions that need to be answered while developing you goals. How is this possible you ask….. Task list! Task list are vital keys to organizational success. Too many times have our clients said to us, “We have set goals, but we can’t reach them or measure where we lost focus.” How are goals set with no standards? As in life, one can not find the man/woman of the dreams if they continue to go from relationship to relationship without evaluating what is needed to succeed in the next.

Many business owners only record wins, losses, and “what is everyone else doing?” In business there is never a complete lost. You can always learn or reuse techniques. The key is to pay attention to the details and revise the plan of how to reach the goal successfully.

Each goal should have three action steps. Just like a story you goal should have a beginning, middle, and an end. Also, determine how your goal can be measured. (Please track the goal in increments. Do not wait until judgement time and decide that it did not work. Often, the goal was reachable, but the owner is not executing properly.)

If all else fails…..contact SquareBall Marketing. We are experts on getting you back on track. tasklist

Economy killing your business or is it your MARKETING? AH-HAH!

Many small to mid-size business have been drained in this “new” economy. They find themselves trying to compete with the larger discount stores by driving even more LOW LOW PRICES, and Blowout sales. Many of you are not even giving that effort. The constant mindset is, “we promoted the heck out of this product/service what happened? It has always worked before!”

Have you considered that “it always worked before” is the problem? Many small to mid-size businesses can climb out of their rut by changing the marketing scheme to fit the economy and potential new customers that could benefit from your business that you did not consider in the past. The days are gone were you product/service speaks for itself. People need to get the correct message to be convinced on working with you.

How can this all be accomplished in the new economy?………You can start by, emailing squareballmkt@live.com. We Know Marketing. Stop beating your head against the wall asking the same questions and getting no results. If you, your family, and your business has changed over the years……..SO has your consumers and so should your marketing strategy.

Thank you for reading.