Is your advertising meaningful? Dicks Sporting Goods leads the way

Many businesses have spent developed budgets, hired creative directors, and surveyed test groups just to provide the best advertising. Is it diverse? Check. Good product placement? Check. Did we avoid regulatory defects? Check. So, what is missing? THE EMOTION. THE CONNECTION. THE REALITY.

In the article below we learn how Dick’s Sporting Goods has spent that last two-three years building an emotional relationship with the potential consumer through their TV advertisements (NOVICE NOTE: The campaign as a whole is marketing the TV commercial alone is just advertising). Meanwhile they are building a community outreach program for those who feel connected enough to donate.

The reality is, in today’s world is not enough to just promote the logo of your business, have a buy here buy now ad, and get the sale. Consumers are more business savvy and quciker to reject those who are not authentic. They hold businesses responsible on a deeper level and want a humanized element to the business approach. How well can you pull on the heart strings? It doesn’t have to be a tear jerker everytime, but showing the consumer that you understand who they are and what type of lives they lead.

If you want to see examples of how it is done right see the Dick’s Sporting Good commercials here: http://goo.gl/eWND6H

If you need help organizing your campaign click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall

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Are you RUNNING a business or just owning one?

Before you become knee deep in entrepreneurship assure yourself that you have this personality trait. Will you fail without it? Maybe. Maybe not. But it could make the difference between running/growing a successful business and just owning a business.

COURAGE Ladies and Gentlemen! Courage is a must have when you are in control of your own destiny. According to the Encarta dictionary Courage is defined as: the ability to face danger,difficulty,uncertainty,or pain without being overcome by fear or being deflected from a chosen course of action. This definition is very uplifting,strong,and sounds like something Mufasa would say. Much like Simba,business owners cannot be afraid to make the tough decisions.

Many business owners (especially small business owners) have perfected the ability to MANAGE the business,keep up with budgets, and work well with their team. That all is great,except where will the business be in the future? As an owner you must manage people yet Run the business. Decide where the company is regressing,what new areas of business can company the company benefit from,is the current direction good for the business? As these questions and others are answered you will truly become an entrepreneur. The bigger picture will show itself and true growth can take place for your business.