What Is Generation Z, And What Does It Want?

“And you thought you had just figured out millennials. It’s time to start wringing your hands about the new generation that’s about to enter the workforce. What do they even want?”

“Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them “screen addicts” with the attention span of a gnat. And the pressure: They only have the weight of saving the world and fixing our past mistakes on their small shoulders.”

“1: It’s not an attention problem, It’s an 8-second filter.” “Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time. Getting past these filters, and winning Gen Z’s attention, will mean providing them with engaging and immediately beneficial experiences.”

“2: They’re not screen addicts, They’re full-time brand managers.”
“On a personal level, Gen Z seek immediate validation and acceptance through social media, since that’s where all their peers are and where many of the important conversations happen.”
“On a professional level, Gen Z are hyperaware of the negative stereotypes that have plagued millennials.”
“The majority of the people in our study also said that their ability to communicate clearly in person, specifically with older adults, was the number one skill that would ensure their future success.”

“3: They’re not all entrepreneurs—They’re practical pragmatists.”
“Whereas millennials were criticized for their lack of focus, Gen Z are determined to plan ahead. Gen Z have been strongly shaped by their individualistic, self-reliant Gen X parents and they’re committed to avoiding the mistakes their meandering millennial predecessors made.”

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Don’t let social media kill your business

Don’t let social media kill your business

Have you heard the phrase… Look before you leap? Ofcourse you have! Well before you are need deep in Facebook likes and Twitter followers take a look at how social media can be a fail if not executed correctly. 


– The SquareBall Team

Engaging consumers vs Getting the sale

Engaging consumers vs Getting the sale

Great read that describes many issues that business are having in creating their social media presence. Audience Engagement is great but how are businesses making it profitable?


Can LinkedIn help you or your business?

LinkedIn can be a great tool for professional networking, potential entrepreneurs, and networking for small business owners. LinkedIn allows users have the opportunity to find potential clients, employees, vendors, and business partners. The time spent on LinkedIn can become extensive with the massasive amount of professional groups, network updates, and other features.

What make this time any different than that of Facebook or Twitter? We all have become victim of spending hours searching through the pictures of our Facebook friends and tweeting on the current trending topics. Those are reasons these sites are defined differently. Social networking vs Professional networking site.

LinkedIn users are generally more educated, business oriented, and acceptable to develop relationships in part to reach common goals/successes. Business owners, entrepreneurs, and professionals must attack LinkedIn with a plan. SquareBall Marketing is here to help.

NO MATTER WHAT…..Determine what YOU need from LinkedIn. Do not get caught up in EVERYTHING that LinkedIn can do for you! The Iphone 4s can Google search for you through voice command. Is it worth it, when you can purchase the lesser expensive Iphone and type for yourself? ….. Point is, lots of things can do for us but not everything is need.

Professionals – If you are seeking employment, determine an amount of time that you will be searching. Searching for employment should be treated like a job. However, spending a limitless amount of time on one site at a time is not efficient for your job search nor daily productivity. Most job sites post new jobs 1-4 times a day. Searching LinkedIn for over 3 hours ( at approximately 90 minutes at a time) a day is plenty. Narrow your searches to new posts only, if you frequent the job postings.  (Also see Small businesses for networking tips)

Small Businesses & networking – Your profile speaks for your company. THIS IS NOT FACEBOOK!!! The LinkedIn world does not need to know everything about your personally life. Also, every job you ever had is not needed either. Small businesses on LinkedIn is all about networking. Your connections must match the image you want your brand to convey (applies to individual professionals also). If you are the owner contact other owners, marketing executives, CFOs, and top level execs. Connect with others on your level allowing your page to have a “status” that fits what you represent of your business.  It doesn’t hurt to simply explain to others that you have a small/new business and are looking to connect with those who have the same experiences and professional background. Also, join groups that fit your organization’s niche and begin discussions within the group. It is useless to join internet groups and not be active. This is FREE marketing for your company. USE IT WISELY. This is not the best time to post your upcoming discounts. However, it is a time to ask questions on business related issues and voice your opinion.

REMEMBER…..LinkedIn is a professional site. Approach it in that way. If you don’t know how….. JUST ASK US! We know Marketing.