I Can Be Your HERO Baby!

Super SquareBall 2

 

Not only did Enrique Iglesias create a beautiful ballad that drove many ladies crazy. He also assisted us developing a jingle for championing a department of business.

One of the most common reasons why business begin to spiral is the lack of organization and champion (HERO) of each department. Too many times have we walked into a business where the accountant does the marketing, and the owner is creating budgets, and the manager is working the register. There is nothing wrong with having employees diverse in skills and taking on extra responsibilities. HOWEVER, there has to be a hero established. Someone who is designated to set the rules and save the day in case of emergencies. This hero should be the person most experienced, properly educated, and prepared to rule over the department.

Also, for those owners out there, having select heros allows you to be the all important commissioner. Ruling over your domain and allowing your representative to save the day. More importantly, save your time for the important decisions.

Engaging consumers vs Getting the sale

Engaging consumers vs Getting the sale

Great read that describes many issues that business are having in creating their social media presence. Audience Engagement is great but how are businesses making it profitable?