5 Reasons to “Take That Show on the Road!”

For some unknown Clever reason (wink, wink), one of the first ideas sessions the SquareBall Team has with a new client is how they can expand themselves outside of their four walls and truly “take their show on the road”. This simple concept has brought our society grocery delivery services, foods trucks, and online market places.

Many small to mid-size business owners, most notably retail organizations, are afraid to expand their operations outside the confines of the brick and mortar. Whether it’s a fear of “loosing control”, or diving into the unknown, we see this as a challenge more and more.

Below are 5 reasons to “Take that Show on the Road”

1. Hyper Local– When you attend things like vendor fairs and community yard sales with your products and brand, you reach people on a personal level and connect with them in the community they call home. This makes your product more relatable and helps cut the noise of all other main stream advertising.

2.Small Store has Big presence– Community festivals, carnivals, citywide events etc. are a great opportunity to expose consumers to your brand and products by the masses with very little effort and huge ROI. Being present at and event with big name title sponsors instantly elevates your brands creditability and puts you in front of thousands of potential customers.

3. Online= Global Brand Access– What small business owners don’t realize about hosting an online marketplace is the fact that you are giving millions of potential customers 24/7 access to your brand. Some of the largest small business retailers are located in some of the smallest cities in the country, how does this work? Online= Global Brand Access

4.Remote Customer loyalty is sky high– There is a trend, people who live hundreds or thousands of miles away from your location will be very loyal to your brand. Example: I once visited an outdoor market in the great state of Michigan (i live on the east coast), I had the pleasure of sampling the best chocolate chip cookies I’ve ever tasted in my life (crunchy on the edges and chewy in the center, that’s how I like them). As a result, I order these cookies in bulk online at least three times a year and will go out of my way to visit the bakery in Michigan. Bottom line, consumers in your back yard are more likely to get bored with your product. Exposure and access is everything!

5. Money– What all business owners want more of!

The good news is, SquareBall Marketing is here to help. Let us help you get out of your comfort zone, and introduce you to the world, we’ll even hold you hand!!

Click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall Team

Tacoma Freedom Fair Vendor Booths

Tacoma Freedom Fair Vendor Booths

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Unlocking Sales Greatness…6 Traits of a SuperStar

What’s does it take to be a sales superstar? We all understand, if you own a small business most of the time you are wearing multiple hats and juggling a few different titles. One such will undoubtedly be “sales rep”. The traits needed for success are well outlined in the below article. Keep in mind these points will also prove to be useful in other aspects of your business.

The SquareBall team is well aware of what it takes to be successful in sales and marketing. We have proven results with all different types of businesses. If your business needs a SquareBall Energy Shoot. Email us pronto at info@squareballmarketing.com

6 Must Have Characteristics of Super Star Sales People

Black Friday Rewind…. FUMBLE!!!!!!

Black Friday shoppers at it again, defying the laws of Marketing… People fighting for something that’s not free? Remember after you give the guy next to you a right jab for a under performing laptop computer, it might be a little awkward to stand next to him the check-out line…. Just saying!

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Consumer Victim 101: 3 tactics to avoid ( Great Post from 2011, thought our new supporters would enjoy)!

As the first official days of  holiday shopping begin my email box is constantly occupied my messages from retailers begging me for my hard earned money. Don’t get me wrong SquareBall Marketing is in the business of helping certain retailers market to certain consumers, however we focus on the small business owner and have no problem exposing the mega powers of such retailers who participate in event like Black Friday.

Below you will find three perfectly legal, almost logical, and very common tactics of the a-fore-mentioned retailers:

1. “This is our biggest sale of the year”

Sure it is, until you say the same thing next week. Have you ever noticed that once you leave a store who was having the biggest sale of the year you still spent a boat load of money. This is because retailers are not and have never been in the business of saving consumers money. Unlike a saving account, in order to ” save” at a store you must spend. So you are spending to save? Yeah makes no sence right? Lesson 1 dont break yourself for a sale. Okay if you were going to purchase that item anyway, but never overextend your hard earned money based on the promises of a retailer.

2. “Save and extra (x) %when you open a line of credit”

You want me to do what? Let me put this into perspective. You want me to open a charge account at a specific store where I normally only shop at a couple times of year, exposing my credit worthiness and financial sanity just to save an extra couple bucks on some shoes and a few ties, in which my savings will probably be blown at the food court on one of those sugary pretzels? I’m not sure its worth the negative effects this could potentially have on your credit report. Best advice, look for coupons ands promotion codes online. Remember cash and carry with no strings attached is the best way to shop.

3. “With mail-in rebate”

These words might be the biggest bubble buster of all those exciting glossy ads we  see this time of year. For some who have mastered the skill of  mail-in rebates this is not a problem. But for the generation who does not even know where to buy a stamp or thinks mail only comes to a smartphone inbox, you’re in for a treat this year. First of all these deals often seem so good because they really are! Trust and believe, the retailers knows this too. The only way mail-in rebates work is if you mail them. Retailers advertise these deals because they bank on us (consumers) not sending them in. Its one of the only ways to advertise something at a discounted price, sell it for regular price and not get in trouble. Only 3-5% of rebates are ever claimed and paid out. Please be in that number, better yet, don’t fall for it to begin with!

Stay tuned for more tactics to avoid!

The best Social Media Checklist I’ve ever seen!!!!

We are always on the search for business guides of any kind. We ran across this social media checklist on Pinterest and thought you may want to take it into consideration. We all know how important social media is to a small business. This broad reaching, low cost, direct impact marketing solution can help you grow your business exponentially. Whether your a tweeter, facebooker, linked iner, blogger, or all of the above, this guide will take you to the next level. As always, SquareBall is here to help with all your marketing needs. Drop us a line. thanks!

Social Media Check List

How to sell your idea in under 3 minutes

How to sell your idea in under 3 minutes

In the world of marketing, new ideas are truly a dime a dozen. We all have good ideas, bad ideas, innovative ideas, and (my personal favorite) “better than the last idea” ideas. The question is what happens after the idea is formed. Who does it go to? How will I tell them? Will they buy in and how long will it take to convince them? Most businesses are riddled with these questions on an everyday basis.

We found a great article to help answer some of those questions and give you some direction. A great idea that stays stagnate is just an awesome dream, but a great idea that is put to work is what helps businesses succeed.

Don’t Sell your Sales Short!

Early in my sales career I found that having someone on the hook was the most exciting emotion in business. The thought of a client saying yes, or signing a contract gave me a rush I have never, experienced before. Along with these emotions came a sudden case of brain pause which often caused me to throw all my formal training out the window and act on emotion alone. As I became more seasoned in my profession, I have since learned how to stay level during the entire process and stick to my winning formula throughout. Check out this article, and be aware of the most common pitfalls we make during the process!!!

http://www.inc.com/geoffrey-james/10-dumb-sales-tactics-to-avoid.htm

A win is a win…or is it

Many times in sports, we hear people say, “a win is a win”. While in sports this is true and measurable, in the corporate hallways of many companies its not always this cut and dry.

The two teams; the sales department, and the marketing department. The objectives are often the same for both departments, increase sales, win market share, customer loyalty etc. Most times they even report to the same management. While we encourage these two groups to work together, we must caution that a win for one is not always a win for the other thus creating confusion on how success is defined.

The age old battle of sales vs. marketing is only getting hotter. We see the marketing team spending bags of money on TV ads, colorful brochures, and pens. Down the hall, the sales team is traveling to conferences, making deals and pushing products. When either don’t hit a number, sales blames marketing, and marketing blames sales. This is because a win for the marketing department is measured with terms such as, impressions, top of mind, brand recognition, views, clicks per minute, etc. The sales department uses different terms; commission, bonus, revenue growth, I’m sure you’ve heard them all.

If sales has a great month, why no shift in market share? If marketing breaks an impressions record, why no jump in sales? Because when either team hits its goals their game is over and they assume they won, not addressing the challenges of other team. Do you really think the sales department worries about clicks per minute, or the marketing department thinks about sales commissions? Bottom line, if only one side wins, both sides are at a loss. So how do you make sure both sides come out on top? SquareBall Marketing does that too…

The Simple Solution to Customer Service

Customer service is one of the most neglected aspects of small business operations. The level of service we have come to expect has severely declined from recent years. It is our opinion that customer service training priorities have decreased while more cost cutting and cut-throat sales techniques have been introduced. The key that wins customers from a competitor is great customer service. Every step of the customer experience is another opportunity to make a impact. Bad or status quo customer service is something we come to expect and have prepared for as consumers.

Think about this, your at the mall window shopping with the intent not to purchase anything. When you walk into a store the clerk says “is there anything I can help you find today?” Your response is trained and well rehearsed, ” no, I’m just looking”. The mistake here is that the clerk has been trained that if they ask that particular question they are exhibiting good customer service. While this may be acceptable, it will not win you customers.

In today’s competitive times we must dig deeper, the root of bad customer service is simply unhappy employees. No matter the job they may hold, there is opportunity for your employees to be happy at work. Happy employees will naturally yield high customer service scores which will automatically win customers over. It does not always take a complicated approach to solve a complex issue, ask yourself, are my employees happy? If you struggle with the answer contact SquareBall Marketing for tips on increasing employee morale!