4 Points of Motivation For Every entrepreneur

Help me squareball

Every Entrepreneur goes through the roller coaster of achieving triumph in business. There are often times where we even question if it is possible to reach the next level. FEAR NOT we are here to lift your spirits .

Celebrate the small wins

When SquareBall first began we made a promise to each aspect of the business into to a success story. Not saying that everything went well, but we know how to recognize the good from the bad not matter how big or small the win was. Not every idea is going to be a home run. Sometimes you just have to be happy with getting on base.

Go beyond the boundaries

Once the business gets going, it is very easy to get weighed down with every day struggles of running a business. The marketing/advertising strategies, the office culture, client/customer concerns, and many other issues tend to distract from the original reason why it all began. Instead of getting down and questioning the future, find time to generate new ideas like you did when you first started. Even if the ideas are not top notch, just get the creative juices flowing. Don’t forget what got you where you are.

Expect the unexpected

This is simple…Never be caught off guard. Many times we never see the storm coming. That does not stop us from building a safe house. Be mentally prepared for the lows that will come.

Don’t hesitate to milk the cow

As entrepreneurs we love to brand out into new business ventures, promotions, and other High risk high reward (HR2) ideas. We understand and support that thought process…HOWEVER don’t be afraid to use your cash cow as a back up plan. Always have new benefits to your top product/service for when these HR2 ideas don’t work out.

Being an Entrepreneur is one of the most difficult positions in business. There will be some rough patches. BUT In the great words of Winston Churchill, “Never, Never, Never Give up.”

Best of Luck and we are always here to help.

– The SquareBall Team

A win is a win…or is it

Many times in sports, we hear people say, “a win is a win”. While in sports this is true and measurable, in the corporate hallways of many companies its not always this cut and dry.

The two teams; the sales department, and the marketing department. The objectives are often the same for both departments, increase sales, win market share, customer loyalty etc. Most times they even report to the same management. While we encourage these two groups to work together, we must caution that a win for one is not always a win for the other thus creating confusion on how success is defined.

The age old battle of sales vs. marketing is only getting hotter. We see the marketing team spending bags of money on TV ads, colorful brochures, and pens. Down the hall, the sales team is traveling to conferences, making deals and pushing products. When either don’t hit a number, sales blames marketing, and marketing blames sales. This is because a win for the marketing department is measured with terms such as, impressions, top of mind, brand recognition, views, clicks per minute, etc. The sales department uses different terms; commission, bonus, revenue growth, I’m sure you’ve heard them all.

If sales has a great month, why no shift in market share? If marketing breaks an impressions record, why no jump in sales? Because when either team hits its goals their game is over and they assume they won, not addressing the challenges of other team. Do you really think the sales department worries about clicks per minute, or the marketing department thinks about sales commissions? Bottom line, if only one side wins, both sides are at a loss. So how do you make sure both sides come out on top? SquareBall Marketing does that too…