Is your advertising meaningful? Dicks Sporting Goods leads the way

Many businesses have spent developed budgets, hired creative directors, and surveyed test groups just to provide the best advertising. Is it diverse? Check. Good product placement? Check. Did we avoid regulatory defects? Check. So, what is missing? THE EMOTION. THE CONNECTION. THE REALITY.

In the article below we learn how Dick’s Sporting Goods has spent that last two-three years building an emotional relationship with the potential consumer through their TV advertisements (NOVICE NOTE: The campaign as a whole is marketing the TV commercial alone is just advertising). Meanwhile they are building a community outreach program for those who feel connected enough to donate.

The reality is, in today’s world is not enough to just promote the logo of your business, have a buy here buy now ad, and get the sale. Consumers are more business savvy and quciker to reject those who are not authentic. They hold businesses responsible on a deeper level and want a humanized element to the business approach. How well can you pull on the heart strings? It doesn’t have to be a tear jerker everytime, but showing the consumer that you understand who they are and what type of lives they lead.

If you want to see examples of how it is done right see the Dick’s Sporting Good commercials here: http://goo.gl/eWND6H

If you need help organizing your campaign click here http://goo.gl/EeWkGt and reach out to us directly.

Thanks for reading!
The SquareBall

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Become a leader with 8 easy steps

Become a leader with 8 easy steps

Often times, especially as entrepreneurs, we deem ourselves as natural-born leaders. We have developed the business idea on our own. The creation and direction of the business is done on one person’s shoulders. Heck, we have become successful and never asked for a pat on the back. SO… how come more people are not exactly sold on following us to the promise land?

We, more often than not, our leadership has never been tested or evaluated by the most important follower. YOUSELF! Check out these 8 great tips to see where you are on the long journey of being a great leader.

http://onforb.es/H7nspu

Enjoy!